Finding Che

This summer, Steven Soderbergh’s epic Che, a biopic of the iconic revolutionary, arrived at the Cannes Film Festival. Presented as a single film with an intermission, and running a staggering four hours, it received mixed reviews from critics, but universal praise (and an award) for Benecio Del Toro’s performance in the title role. As summer began turning into fall, the film was still searching for a North American distributor. The high price tag ($8-10 million), the lengthy running time and the subtitle factor (as the film is largely in Spanish) seemed to keep buyers away, though the film quickly sold rights for other foreign territories. Finally, after screening at the Toronto Film Festival in September, IFC announced they had picked up North American distribution rights for the film.

Last week, they finally unveiled how they will be rolling out the film to theaters, and it couldn’t be any more complicated if they tried. Here’s a timeline:

December 12th – A one week only, Oscar qualifying run will start at the Zeigfield in NYC and the Landmark in LA. The film will be digitally projected, and shown as a single 4 hour film (with a 30 minute intermission). Everyone who attends screenings this week will also receive a program.

January 9th – The film returns to NYC and LA, but in two separate parts, Che (Part 1) and The Argentine (Part 2).

January 16th and 22nd – Both films expand into the “Top 25” markets

January 21st – The film debuts in standard and HD on IFC’s video-on-demand service (presumably in two parts)

Sometime in the future – An exclusive Blockbuster video release (details forthcoming)

I understand that a four-hour Spanish film about a political figure isn’t exactly an easy sell, but IFC needs to get out of this Blockbuster exclusivity nonsense quickly. It brings nothing to the table for them. IFC generally deals in indie or arthouse films, and that crowd largely wants nothing to do with Blockbuster, choosing better and more widely stocked specialty shops or going online with services like Zip (in Canada) or NetFlix to buy and rent movies.

Soderbergh’s Che is easily one of the most anticipated and ambitious cinematic events of the year. However, if you’re not in one of the top 25 markets (if anyone knows what they are, please tell me), near a Blockbuster or have access to IFC’s video on demand service (place a checkmark beside all three of those for me) finding Che is going to be quite difficult.