It’s odd to watch a once daring cult director settle so comfortably into mainstream mediocrity, but that’s just what has happened with Sam Raimi. During the ‘80s and ‘90s, Raimi made his name with his over-the-top meta-horror trilogy of Evil Dead films, while continuing with off-the-beaten path projects like Darkman and The Quick And The Dead. By the late ‘90s he even started to mine more serious territory, like his pals the Coen Brothers, with the excellent A Simple Plan. Raimi then stumbled a bit, starting with the Kevin Costner weepy baseball film For Love Of The Game followed by The Gift, which is most renown for giving the world a glimpse of Mrs. Tom Cruise’s breasts.
And then came Spiderman.
The teaming of Raimi and Spiderman was initially a fanboy’s dream, and the first film was a faithful adaptation, keeping the comic’s humor, tone and playfulness intact. However, as the franchise continued, it spawned two more, lesser sequels, in which the writers seemed more concerned about wooing tweenage audiences, than writing a credible story. Spiderman essentially became, a mopey teenager who spent more time pining for girls than flying around the city kicking ass. As for Raimi, his once unique stamp had all but disappeared in these films (aside from the obligatory cameos from his longtime friend Bruce Campbell) in a haze of poorly rendered CGI. However, the films were massively successful, but instead of leveraging that success into personal projects, Raimi instead fell into producing a spate of low-grade, PG-13 “horror films” or defanged J-horror remakes such as The Grudge, The Messengers and Boogeyman. Unlike Christopher Nolan who flexed his directorial muscles with The Prestige between his highly acclaimed Batman films, Raimi simply did nothing.
And now, Raimi has signed on to direct two more Spiderman sequels.
What has happened to Sam Raimi? While fans may point out he does have his first non-Spiderman film in nearly ten years, Drag Me To Hell, is coming out in 2009, it should be noted that Ghost House Pictures, his partner in the slurry of cheapie horror flicks noted above, is producing the film so it doesn’t make me optimistic about its prospects. In my mind, Raimi has effectively turned into George Lucas, reaping the benefits of a successful franchise, while no longer being interested in challenging himself as a director. The fire that once sparked one of the most inventive minds in the business has all but been snuffed out.
The only positive thing out of all of this is that it will hopefully put Raimi’s gestating, but ill-advised, remake of his own Evil Dead film on the backburner. But the director who once worked so passionately on the fringes, is now disappointingly complacent within the Hollywood machine.
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